Viacom18, India’s fastest growing
entertainment conglomerate today announced
its new exclusive Hindi Movie Channel “Rishtey
CINEPLEX”. Delivering on Viacom18’s vision of
enriching, engaging and entertaining Indian
viewers, the new movies destination “Rishtey
CINEPLEX” is set to emerge as a powerful mass
entertainment offering under the Rishtey brand
name.
The first Hindi movie channel from the house
of Viacom18, Rishtey CINEPLEX will offer a
holistic entertainment experience with multi-
genre films including latest audience favorites
like Bajirao Mastani, Airlift, Pyaar Ka
Punchnama 2, still to be released and the
eagerly awaited Force2, Kapoor and Sons, Ae
Dil Hai Mushkil and many more from the
network’s wide library of blockbuster movies.
The channels launch further paves the way for
new film acquisitions to offer quality film-
based entertainment and big television
premieres to viewers.
Commenting on the launch, Sudhanshu Vats,
Group CEO – Viacom18 said, “With the launch
of Rishtey CINEPLEX, we are entering the large
Hindi movie genre thereby filing a pivotal
whitespace and offering a holistic Hindi
entertainment ecosystem from our stable. At
Viacom18 we are committed to continuously
strengthening our portfolio across genres,
languages and age groups. Rishtey CINEPLEX is
a key milestone in that journey.
He further added “The movie channel will
bolster the networks reach across India and
help us dial-up our engagement levels with our
viewers. Rishtey CINEPLEX will also enable us
to offer 360-degree value to our advertisers
creating more opportunities for on-air
promotions enabling optimization of ad
inventory across the network”.
Raj Nayak, CEO – COLORS & RISHTEY said, “We
have scripted a great success story for brand
COLORS with it being extended into regional
languages and English entertainment. Each of
these channels has helped us cater to an
intrinsic viewer demand. We are now all set to
give impetus to brand Rishtey with the launch
of our exclusive Hindi movies channel Rishtey
CINEPLEX that will help us fortify our Hindi
entertainment portfolio. With the best in films
and entertainment lined up, we are confident
that we will be able to strengthen audience
affinity with Rishtey CINEPLEX”.
Rishtey CINEPLEX marks the extension of
Viacom18’s diverse portfolio which already
operates successful Hindi general
entertainment channels like COLORS, COLORS
HD and Rishtey
