Prasar Bharati Board in its 152nd meeting was briefed about the successful results of the 1st annual e-Auction (38th e-Auction of DD FreeDish). A total of 40 MPEG2 slots were successfully sold through the eAuction that saw participation in every bucket and intense competition in a couple of buckets. With this, the projected annual revenues from DD FreeDish from these 40 MPEG2 slots is estimated to be around 395 crores which is nearly a 30% increase over the revenues likely from the earlier model. Language diversity on DD Free Dish has also seen an expansion with Marathi channels taking up slots in Bucket D. Around 8 new channels have taken up slots in this eAuction across buckets and genres/languages. Buckets B and C saw intense competition with 11 and 16 slots being taken up at premiums upwards of 6-10% over reserve price in Bucket B and between 16-28% over reserve price in Bucket C. The highest bid price in Bucket A+ was 15.05 cr, in Bucket A was 12.45 cr, in Bucket B was 10.95 cr and in Bucket C which saw the greatest competition it was 8.95 cr. Bucket D saw the highest of 6.1 cr. Key Highlights –
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| DD Freedish |
RESULT OF 38TH E-AUCTION OF DD FREE DISH SLOTS;-
Channel
list renewal & new add
1 BIG MAGIC GEC (H)
2 DANGAL GEC (H)
1 B4 U Music Movie (H)
2 Enterr10 Movie (H)
3 Indian Fashion TV Movie (H)
4 Maha Movie Movie (H)
5 Manoranjan TV Movie (H)
6 Movie Houe Movie (H)
7 NT8 Movie (H)
8 Sky Star Movies Movie (H)
****
1 Ashirwad Movie (Bhoj.)
2 9XM Music (H)
3 B4U Music Music (H)
4 Bhojpuri Cinema Movie (Bhoj.)
5 Big Ganga Movie (Bhoj.)
6 Dabangg Movie (Bhoj.)
7 Mastii Music (H)
8 MTV Beats Music (H)
9 Sony Mix Music (H)
10 Star Sports First Sports (H)
11 ZING Music (H)
****
1 Aaj Tak News & C.A. (H)
2 Aaj Tak Tez News & C.A. (H)
3 ABP News News & C.A. (H)
4 India News News & C.A. (H)
5 India TV News & C.A. (H)
6 NDTV India News & C.A. (H)
7 News 18 India News & C.A. (H)
8 News 18 Rajasthan News & C.A. (H)
9 News 18 UP/UK News & C.A. (H)
10 News 24 News & C.A. (H)
11 News Nation News & C.A. (H)
12 News State UP/UK News & C.A. (H)
13 Republic TV Bharat News & C.A. (H)
14 Surya Samachar News & C.A. (H)
15 ZEE Hindustan News & C.A. (H)
16 ZEE News News & C.A. (H)
****
1 Manoranjan Movies Movie (Punj)
2 Fakt Marathi Marathi
3 T TV Movie (Punjabi)
